The Business Model Book by Adam J. Bock & Gerard George

Author:Adam J. Bock & Gerard George [Adam J. Bock and Gerard George]
Language: eng
Format: epub
Publisher: Pearson Education Limited
Published: 2017-11-30T16:00:00+00:00

Step 3: fill in the narrative (N)

If you worked through the narrative development in Chapter 8, you may be able to come up with some simple phrases or sentences to complete the RTVN framework.

Then it is time to step back and look at the business model as a whole. Do all the parts work together? Does the narrative link all the elements together?

The power of the RTVN framework comes from its simplicity. But with simplicity is the risk that the analysis is based on one or two incorrect assumptions. An RTVN analysis based entirely on innovation and intuition is untested. This is one of the best opportunities to leverage your business model team. Share your analysis with them; ask them to help identify untested assumptions and potential flaws or gaps. This is not the time for secrecy or reticence! Get your first business model in front of smart, experienced and knowledgeable people!

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